Promote or Procure Software IP

July 7, 2008

In 21st century Technology companies are actively looking for ways to improve operational efficiencies. The new business mindset is-‘If there’s a method by which something can be done quicker or cheaper, why not use it? ‘. This trend initially paved the way for outsourcing as a means to significantly reduce the cost of services.

Today Technology companies are facing major problems to develop their own IP due to

  1. Rapid Technological advancement
  2. Time Constraint

Hence, they are actively looking for Procure various Software IPs; Whereas majority of them are looking for how to promote their IPs? Due to

  • Limited Geographical Market
  • Less visibility in Online Market
  • Lack of proper & credible platform to promote their IPs.

What is software IP?

Software Intellectual Properties (IP) are ready-to-use software components and source code for various technology applications. Such Software IPs are audio codecs, video codecs, speech codecs, image codecs, wireless technologies, embedded software, reference design, device drivers, RTOS (Real-Time Operating Systems), etc.

Why to promote Software IP online?

If you are business organization / developer of software IP, you must have spent adequate amount time and monetary resource to develop it. Now you would probably thinking in terms of business perspective to market it, but in challenging & competitive business environment, it’s very hard to make a footprint for your software IPs in the market.

To make your IPs visible by prospective buyers companies, you should advertise and promote your software IPs in offline as well as in online by spending huge amount of money. And more interestingly these software IPs are not general software or any other products, they are very niche. Hence, advertising it offline is not pragmatic option. Never the less promoting software IPs through online is very cost effective option. There are also some intermediaries or IP Portals which helps you to promote your IPs, even freely.

Why to procure Software IP online?

If you are a company or organization developing new software/hardware design, which requires the huge technology development cost, time. It’s better to go for online IP trading portals where you can buy software IPs. The main advantage is; you can compare various software IPs from different sellers and procure the best one which suits you.

Procuring Soft IPs in such cases always have safeguard against rapid technology advancement. This will also help you to launch your design/product in the market before competitors do it. Hence, you could be benefited by early mover / first mover in the market.

What types of Software IPs can be promoted or procured?

Software Intellectual Properties (IPs) are ready-to-use software components and source code for various technology applications. Such Software IPs are: audio codecs, video codecs, speech codecs & image codecs, wireless IPs or technologies, embedded software, reference design, Silicon IPs, device drivers, RTOS (Real-Time Operating Systems), etc.

Where to Buy/Sell or License Software IPs?

There are lots of Online search Platform are available for Software IPs, where opportunities can be explored at portals like IPsuperMarket.com (www.ipsupermarket.com), designandreuse (designreuse.com) or designwin – and their services are available worldwide to businesses, technical experts and software developers. Among these portals, IPsupermarket is focused on only software IP area.